The Hive Strategic Marketing Inc. (HSM) is one of the largest and longest standing independent, full-service, creative advertising, and strategic marketing agencies based in Toronto, Canada. Our clients include Coca-Cola, Pro-Line, Vitamin Water, Peroni Italy, Mondelez International, Telefilm Canada, Ontario Lottery and Gaming, and Brown-Forman. We believe in inventing what’s right: right for the client, the consumer, and, whenever possible, right for the world. Recognizing the emergence of a new communication model based on brand conversations, we’ve focused primarily on developing the relationships between our clients’ brands and consumers’ core human values; values that transcend geography, demographics and culture.