The Good Batch was born in the spring of 2010 when Anna started selling her hand-pressed stroopwafels at the Brooklyn Flea. Inspiration for this Dutch delicacy came from her then-boyfriend (now husband) Steve, whose family missed their native cookie. Over the years, our product offerings have expanded to include a wide array of baked goods, ice cream sandwiches, cakes, and pastries, and our cookies can be found at fine retailers throughout New York City.

In September 2014, The Good Batch opened its flagship brick and mortar bakery in Clinton Hill, Brooklyn. The space includes a full kitchen where all of our baking is done, as well as a bright and spacious retail cafe in the front where customers can enjoy an array of baked goods, frozen desserts and coffee.

The Good Batch now supplies over 100 coffee shops, cafes and fine groceries in the NYC area with fresh and packaged baked goods.