For twenty years, our mission has been to increase the presence and accessibility of natural and organic products to encourage healthier and more vibrant living. We carry out our mission by providing information, insight, and a common language for the industry to understand and analyze consumer, retail, and broad marketplace dynamics. At the core of our work lies a passion to create a culture of sustainable health & wellness. In supporting natural, organic, and specialty brands, we strive to improve access to healthy food and education in communities across North America in the coming years.