From the start, SmartyPants has been about family, authenticity, and a core commitment to our collective well-being. That’s why we’re committed to the health and happiness of our dedicated team members. 

Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality. Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, SmartyPants has expanded its portfolio to include supplements custom-tailored for a range of life stages and dietary requirements. SmartyPants has established itself as an industry leader in testing, transparency, and advocacy, going above and beyond federal regulations from sourcing to testing and packaging. SmartyPants never uses any synthetic colors or artificial flavors, artificial sweeteners, or preservatives. Every SmartyPants product is non-GMO and third-party lab tested for purity and potency. And for every bottle of SmartyPants sold, since the first bottle sold, we make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.