PayBev was founded in 2016 to help emerging hospitality groups develop strong supplier relationships to support best-in-class beverage programs. We bridge the financial and legal gap with supplier-funded marketing support. Operators are able to access these funds to promote server training and menu merchandising efforts that result in higher per check averages and incremental beverage sales.?PayBev is the only online financial tool for processing timely and transparent voluntary marketing support. We work with some of the top hospitality groups around the country that see value in promoting the bar, as well as being a part of a national beverage agency that manages beverage programs for large on-premise chain operators.