The primary objective of Pacific Edge Wine & Spirits isto specialize and be innovative, not to just mirror other distributorsthroughout California but through innovation, break new ground on how asupplier is represented and how new specialty brands are built, encompassingall facets of the beverage alcohol business. The company?s overriding strategicobjective is to move from the traditional distributor reactionary mode to a newpro-active brand building role. Our key account call frequency is designed tocreate a co-dependent relationship with our major accounts. This is imperativeto our future growth. Pro-active, creative selling, merchandising, and key accountcall frequencies are certainly key in influencing key account activity. uThe only thing that is constant ischangeu, and the California marketplace is constantly changing andpresenting new opportunities while simultaneously taking away others. User created or updated via bevforce.com