Oats in Coats uses storytelling and inventive food products to make healthy eating fun for kids. They've started with a line of oatmeals made with real fruits and veggies, no added sugars or GMOs, and, importantly, free from the top 14 allergens so that more families can safely enjoy. Oats in Coats is the first chapter in a series of "Grocery Stories", a family of brands that are inspired by a single prompt: "What happens at night at the grocery store when the lights are off and the customers have all gone home?"