In 2006, our Founder Parrish Whitaker's dad donated a kidney to his sister who was then battling the deadly autoimmune disease Lupus. Both of their triumphant recoveries were enhanced by a nutrient-rich antioxidant formula suggested by their family's holistic doctor. Being so impressed by this formula due to it helping to quickly return both family members back to full health, Parrish began to experiment with variations on the formula and found that it was incredibly effective in restoring vital nutrients and attacking dehydration. It worked so well he felt that this revolutionary finding should be shared with the world and thus our products were born and are now available to the public. In early 2013, Parrish connected with members of the Maloof Family, successful entrepreneurs, who acquired majority stake in the brand and are now expanding distribution, eager to help people feel healthy, stay productive and feel great.

In 2018, we changed our name from Never Too Hungover to DrinkAde to better represent the positive essence and values of our brand.