Sidney Frank Importing Co., Inc. (SFIC) was founded in 1972 by legendary brand builder, Sidney Frank, who had the ambition to turn import specialty liquor items into national brands. 

In 1974, Mast-J?germeister SE of Germany appointed SFIC as its exclusive importer for the United States. Founder Sidney Frank is credited with fueling J?germeister?s growth through creative, experiential marketing that capitalized on the liqueur?s newfound popularity in the 1980s. Among SFIC?s notable contributions are the introduction of the J?gerettes ? the first promotional models in the spirits industry ? and the revolutionary J?germeister Tap Machine, which not only brought the brand out of the freezer and onto the bar, but also made J?germeister the first-ever tapped spirit. 

For over 40 years, SFIC and Mast-J?germeister SE have been working in a trusted partnership and together have successfully built J?germeister to be the top selling imported liqueur in the United States market. 

In August of 2015, Mast-Jagermeister SE acquired SFIC and in March of 2017, SFIC became Mast-Jagermeister US, Inc.. The company name change marks a new era for Mast-J?germeister SE in the United States and is an important symbolic step for the company to truly become part of the global Mast-J?germeister family. 

Mast-Jagermeister US, Inc. is based in New Rochelle, New York, staffs approximately 180 full-time employees and has a network of distributors and brokers throughout the United States. 

Parent company Mast-J?germeister SE is firmly rooted in Wolfenb?ttel, Lower Saxony. Here, and only here, the company produces J?germeister ? the world?s most successful herbal liqueur ? based on a secret recipe of 56 different herbs, flowers and roots first invented over 80 years ago. Today, around 900 people around the world work for this family company. In 2016, Mast-J?germeister SE sold more than 91 million 0.7-litre bottles of J?germeister in over 120 countries.