Imperial Brands? Sobieski vodka is extending its ?Truth In Vodka? messaging with a new multi-million-dollar campaign. Running through the end of the year, the brand?s latest Truth In Vodka push includes out-of-home initiatives?including creative on taxi tops, phone kiosks, buses and wallscapes?as well as digital and print components. The campaign, which kicks off with an initial four-week out-of-home activation, will target consumers and trade across key U.S. markets, including New York City, Chicago, Detroit, Los Angeles, San Francisco, San Diego, Dallas and Houston, among others. Retailing at around $11 a 750-ml., Sobieski vodka was up 0.5% to 1 million cases in the U.S. last year, according to Impact Databank.Company start date TBDEmployee count is between 51 to 100Annual Revenue is $164MM Referred By: Contact Capture Export 142011 2:16:48 PM