Madam Paleta Tequila is a new-to-market, female-founded, startup flavor-infused tequila brand launched in Texas. The brand has produced three high-quality premium blanco tequilas, rooted in Mexican authenticity and focused on the new generation of drinkers. Inspired by the traditional Mexican paleta culture, Madam Paleta Tequila offers three distinct flavors: Grapefruit, Pineapple, and Tamarind.

Launched in September 2023 in College Station, Texas, Madam Paleta Tequila has rapidly expanded state-wide. Distributed by the leading beverage distributor RNDC, the brand has quickly made its mark, winning several industry-wide awards, including a double gold from the San Francisco World Spirits Competition (SFWSC). Madam Paleta Tequila is infusing the marketplace with a quality, premium product that stands out inthe crowded spirits industry.