All great things take time - Juan Lobo Tequila is no exception. From the field to the bottle, each step along our process is completely hand crafted. Our estate-owned agave is born in rich red clay soil within the cool climate of the Highlands region of Jalisco, Mexico. Each label is placed by hand, and every bottle is inspected with expert precision. Five generations of agave farmers, the Vivanco family, expertly tends to the land and hand-selects the agave deemed ready for the Juan Lobo Tequila flavor profile.