Founded in 2015 Innovation X Marketing is a team of brand building specialists who have created, built, launched and marketed some of the world’s best-known brands in the wine & spirits industry. With more than four decades of experience between the principles – Bill Henderson and Denise Raab - IXM can provide strategic direction to brands at any stage of their development, in any market, to any audience. 

Given the regulatory and marketing parallels between the wine & spirits and growing cannabis industries, IXM has expanded their client offerings to serve clients in the cannabis segment.