The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. It’s why we’re called “I and love and you”. We get it.  We are pet parents too—the type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them. Because love.
 
We started small, in a pet food store in Boulder, Colorado, creating raw food for pets before real, whole, healthy pet food was a thing. We quickly recognized that there were people like us everywhere, who wanted better food with real meat and real ingredients. Food our pets were meant to eat, and deserve to eat. So it became our passion to make truly high quality pet food accessible for all. We’re still independent and employee-owned, but our dream has grown into a mission: to help all pets live happier, healthier lives. Yeah, we’re obsessed; just living up to our name. It’s not crazy, it’s love.  It’s “I and love and you"