Huel provides complete food, simply delivered. It's completely balanced, providing you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. Our mission is to make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment. We have sold over 300 million meals to over 80 countries. Huel is a private company with over 300 employees, operating out of the UK (Tring, London, Birmingham) US (New York) and Germany (Leipizig). We're delighted with what Huel has become and how it has helped people. Huel is one of the fastest-growing companies in the UK!

Why we created Huel and why we believe it's the future of food

In an ideal world, we'd all have time to select, buy, prep, and cook our meals with whole foods, and have the knowledge to ensure we're getting the complete nutrition we need. But we know this is not always possible. When people are on the go or in a rush, they often resort to quick, unhealthy "junk food"—think snacking on a bag of chips or a chocolate bar or grabbing a sandwich or a cheeseburger for lunch. Sadly, all this food is optimized for taste over nutrition, which is the essential value of food.

The mass food industry uses cheap tricks to make junk food addicting. It’s calorie-rich from empty carbs and processed oils and then filled with excess sugar and salt for flavor. This food is designed to be craveable, and the result is that we over consume it. Now, over 64% of adults are overweight or obese, and many suffer from obesity-related diseases, like diabetes and heart disease.

With the global population predicted to reach 9.7 billion by 2050, our current food production methods are often outdated and unsustainable, not to mention unethical.

We throw away 30% of the food we produce, we use meat and animal products as our main source of protein, and we create too much packaging waste.

We are here to change the way people think about food

In short, we need a food that prioritizes nutrition, does not generate lots of waste, and has minimal impact on the environment. But we also need it to be convenient and affordable.

We believe Huel can be a solution to this problem.

Huel is nutritionally complete, which means every meal contains a balance of protein, carbs, essential fats, fiber, plus all 27 essential vitamins and minerals, and phytonutrients.

Huel has a long shelf life and uses very little packaging, so it creates minimal waste. Because Huel is plant-based, it has a much lower carbon footprint than animal products.

Plus, Huel is low in sugar and lactose-free (in fact it has zero animal products). It contains no GMOs, or palm oil, and it is affordable. Starting at only $1.52 for a 400-calorie meal, it costs much less than a latte.

Nutrition first, taste a close second

Do the right thing

Brand is f***ing important

Do things a little differently

Customer & product obsession

Never rest on our laurels

Long-term thinking

We are Hueligans.
At Huel, we're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. Whether you're a Hueligan who loves to run marathons or one who prefers to binge-watch Netflix, we welcome you with open arms! 🤗

We don't care if you're a cat person or a dog person, a morning person or a night owl – as long as you're a Hueligan, you're one of us 💪

We believe that good nutrition should be accessible to everyone, regardless of their background, beliefs, or taste preferences. And if you're a Hueligan who likes to spice things up with a little hot sauce, well, we're not going to judge 🌶️

We know that diversity isn't just important, it's essential and it makes us stronger. So that's why we actively seek out Hueligans from all over the world. Whether you're from Timbuktu or Tennessee, we're all in this together.

So let's raise a glass (or a shaker bottle) to our fellow Hueligans, and celebrate the fact that we're all a little bit weird, a little bit different, and a whole lot of awesome. Cheers to you, Hueligans🏆!

As well as donating a proportion of our profits to selected partners in line with our mission, the Huel team can spend one paid day a year volunteering.

Our Sustainable Nutrition team have hand selected some great charities to partner with that share our values, and we then leave it up to our individual Hueligans as to which one they want to support.

In 2022 70% of our employees used their paid volunteering day, and in 2023 this increased to 81%! Here's a list of this years partners and the work we have done so far!...

City Harvest is New York City’s first and largest food rescue organization. This year they have rescued over 75 million pounds of food and have delivered it, free of charge, to hundreds of food pantries and soup kitchens to help feed the millions of New Yorkers who are struggling to make ends meet.

Our US Hueligans have helped to distribute thousands of pounds of fresh fruits and vegetables to hundreds of families in NYC at City Harvest's Mobile Markets ®.