Ground Up Group brings premium beverage and food brands to market in New York City, Boston, and surrounding areas. We work with manufacturers to sell and promote their products in high-end food stores and on premise locations. We represent our clients' brands to buyers, store managers, personnel, and their customers. Ground Up sells directly to customers and/or works with distributors to open new business, educate and motivate sales force, run incentives, assist in shelf sets, merchandise, place POS, and run in-store samplings. Our goal is to align with food and beverage brands that have quality ingredients, excellent taste, innovative packaging, and a unique brand message. We become 'brand experts' of the companies we represent and partner with clients to build effective sales plans, promotional tactics, and grass roots marketing strategies. We are passionate about the brands we represent and the relationships we have with manufacturers and buyers. Ground Up Group makes sure the products we sell, support, and promote are high volume sellers with lasting consumer appeal.