Ground Up Group brings premium food and beverage brands to market in New York City, Boston, Southern California, and their surrounding areas. We work with manufacturers to sell and promote their products to high-end natural food grocery locations. The Ground Up team becomes ‘brand experts’ of the companies we represent. We partner with manufacturers to build effective sales plans and execute at store level. Our goal is to align with food and beverage brands that have quality ingredients, excellent taste, innovative packaging, and a unique brand message. Ground Up makes sure the products we sell, support, and promote are high volume sellers with lasting consumer appeal.