About General Beverage Sales
GB celebrates its 80th anniversary in 2013 as a wholesale distributor of wines, distilled spirits, beers and non-alcohol beverages throughout Wisconsin. Headquartered in Madison, GB has additional locations in: Eau Claire, Little Chute, Milwaukee, Oshkosh, Stevens Point and Superior.General Beverage Sales Company's portfolio includes products from many of the leaders in the alcoholic beverage industry.