Frank Beverage Group is a family-owned and operated beer, wine and spirits distribution company with more than 400 employees expertly trained and committed to servicing the thousands of customers from 20 Wisconsin counties who depend on them. The company prides itself on providing customers with the industry’s leading service capabilities, including fast-response customer service, knowledgeable sales representatives, seamless ordering services and high-quality brands and products.

Now in its fourth generation of ownership by the Frank and Rotter Families, Frank Beverage Group is firmly committed to enhancing their long-term partnerships with customers and suppliers by continuing to deliver the highest quality service and brand-building capabilities. Frank Beverage Group is the parent company to Frank Liquor Company – Middleton, Wis., Frank Beer Distributors – Middleton, Wis., and La Crosse Beverage – La Crosse, Wis.