FȲTA is a start-up plant-based, nutrition company founded by James Wilks, the protagonist and producer of the award winning and viral documentary, The Game Changers (https://gamechangersmovie.com). Fueled by the truth in nutrition, FȲTA is on a mission to create game-changing plant nutrition that makes it easy for people to maximize their health and performance, without causing needless harm to the planet. By doing so, we hope to reframe the power of plants and challenge current damaging nutrition norms and untruths. Our commitment is to provide consumers with the best nutrition and trusted inspiration needed to live a healthy, optimal life - no matter who you are, what you do, or how you do it. It’s plant nutrition with all the gains and none of the losses.