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About Cambio Tequila
Who We Are
Company/Brand Brief Intro
Cambio (Spanish for change, modification, transformation, evolution), emerging as a tequila brand in 2023, redefines the traditional landscape with an innovative vision conceived by founder John des Rosiers, a chef and sommelier, in collaboration with his partner Tom Bayne.
Drawing from John's familial ties to Jalisco and enriched by three decades of culinary and beverage expertise, Cambio evolved through a meticulous three-year journey of experimenting and forging partnerships across Mexico.
Unlike established celebrity labels or those rooted in generations of distilling legacy, Cambio embodies change. It revolutionizes the art of crafting world-class Tequila, embracing fresh methodologies, distinctive barrel finishes, and a contemporary aesthetic. This pioneering approach heralds a new era for Tequila, designed to resonate across generations.
Our Culture
Cambio Tequila + Culture
Make the best tequila in the world.
Make the best tequila in the world.
We are the rebels, disruptors, and outsiders trying to bring new ideas, views, thoughts, and passions to a 500-year-old tradition. We are incredibly curious; we question every detail and every part of our process, and this extends throughout our company. It is our DNA, and it is required for every member of our team to embrace it with all enthusiasm.
We will operate our brand with a devoted sense of urgency, open minds, new thinking, and immense effort to attack issues and problems as they arise. We will provide an unending and uncompromised dedication to our customers, both large and small. We work to achieve their complete faith in us and devote every resource to ensuring they have every tool needed to aid Cambio's success.
We will work to form genuine partnerships and relationships that extend for decades, treating our team and partners like family. We are not in the business of building a brand to sell quickly; we are building it for generations to come in a way that no one does today. We are passionate and devoted to every detail of our company and every team member who joins our mission.
We will set the bar at the highest level for ourselves and what we will accomplish, growing into the Gold Standard for quality, focus, and brand management. This high bar is for each and every one of us, both individually and as a team, and includes setting aggressive sales targets, aggressive new market targets, and aggressive consistent growth that focuses on depth and quality.
