Bonavita Beverage Group is a start-up spirit company, with industry veteran leadership.  Bonavita Beverage Group’s lead brand is Redneck Riviera Whiskey.  Launched in 2018 Redneck Riviera had one of the most successful launches of a whiskey in recent years.   Redneck Riviera Whiskey, founded by John Rich, half the country duo Big and Rich, won a gold medal for flavor at the Los Angeles International Spirit Awards has been sold into large corporate chain stores in numerous states.  Redneck Riviera Whiskey gives a percentage of sales proceeds to Folds of Honor, a charitable foundation that awards scholarships to spouses and children of fallen veterans.