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Director, Sales - National Accounts (Canada)
Remote
Posted Aug 24
CAD $140,000 - $160,000 + bonus + equity
Location:
Greater Toronto Area, Canada
About Us
Greater Toronto Area, Canada
About Us
At Zevia we're creating a world of better-for-you flavor, better for people and the planet. Our team is made up of builders who are passionate about our mission. Together we aim to impact global health, provide affordable better-for-you products, and aid the planet through reduction of plastic. We operate with passion, openness, gratitude, accessibility, humanism, humility, and scrappiness as we fight the good fight to change the beverage industry for good.
Summary
The Director, National Accounts drives business performance and will be responsible for building quality key account businesses with key customers in the Large Format Channel in Canada (Walmart, Costco, Loblaws), as well as a selection of regional accounts. This role is responsible for driving chain-level volume growth for Zevia based on winning and building effective product distribution, developing and implementing impactful promotional plans, and creating win-win programming that resonate with the retailer and the consumer.
Responsibilities include playing a primary role in tailoring strategy and programs optimized for the national and regional chains in the assigned territory. This role builds and sells these programs as well as oversees development and sell-in of an annual business plan aimed at improving sales levers incrementally each year (price, promo, display, assortment). This role requires the creation and management of account budgets that focus on KPIs including price, promotion execution, and consistent distribution.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Represent Zevia in the marketplace with passion, enthusiasm, a positive attitude, a growth mindset, and professional demeanor.
- Build distribution on priority packages in keeping with company strategy and plans.
- Ensure all assigned accounts’ schematics reflect Zevia standards relative to flow and package mix.
- Sell Zevia’s optimum price program by using best practices and available tools.
- Ensure significant amounts of promotions are accompanied by point of sale and incremental displays – beyond “price reductions” where able in-store
- Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts on a weekly and monthly basis.
- Conduct regular business reviews to update accounts on business, channel competition, and identify opportunities.
- Provide category insights that promote change in promotion, price, or display practices.
- Provide feedback to local decision makers on any relevant developments, information, or successes.
- Maintain local and national knowledge regarding accounts and competition.
- Own forecasting and planning input for the territory.
- Create distribution goals across all packages with retailers.
- Develop and manage promotional trade spend with retailers.
- Engage distributors as necessary to improve chain-level performance and close execution gaps
Requirements
- Aptitude for leading others and building highly productive business relationships with retailers through excellent written and oral communication skills.
- Analytical and engaging mindset.
- Storyteller and critical listener.
- Able to create win-win business solutions that resonate with the retailer and the consumer.
- Excellent communication and negotiation skills with the ability to listen well and read a situation.
- Excellent verbal and written communication/presentation skills.
- Strong planning, organizing, and time management skills.
- Self-driven to succeed and surpass targets and the ability to work independently and make informed decisions independently.
- Team first attitude.
- Strong ability to positively influence others outside of a direct reporting relationship.
- Healthier beverage segment awareness and passion for healthier products.
- Able to travel via car with a valid driver’s license and untarnished driving record.
- Able to travel outside of local territory for multiple nights, at least once per month.
- Able to work flexible hours/weekends as travel and national marketing and consumer events require.
Preferred Education and Experience
- Five (5) years of outside sales and management experience, in a similar role or industry.
- Representation and sales experience with a successful history in the territory.
- Prior track record of building, presenting, and implementing creative programming.
- Experience using syndicated data sources (i.e., IRI, Nielsen, SPINs).
- Competent computer skills including Microsoft Suite (Power Point, Word, Excel, Outlook, and Teams).
- Experience with various channels like conventional and natural grocery, mass merch, and convenience.
- Knowledge on beverage category product distribution and the logistics of delivering products to store shelves.
- Experienced working with cross functional partners (finance, operations, etc.)
Supervisory Responsibility
This position may function in a supervisor capacity, with direct management responsibilities.
Work Environment
Under normal operations, this position operates in a home office environment for 60% of the time. This role has significant travel requirements of up to 40% with the focus on this travel to be attending customer and Corporate Headquarters (HQ) appointments.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to thirty (30) pounds and occasionally lift and/or move up to fifty (50) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Position Type
Full-time, Exempt
Travel
This position requires up to 40% travel.
Work Authorization/Security Clearance
Must be eligible to work in Canada.
EEOC Statement
We are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual’s race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, age, physical or mental disability, pregnancy (including childbirth and breastfeeding), medical condition, national origin, ancestry, marital status (including registered domestic partnership status), civil union status, familial status, military or veteran status, genetic information, caregiver status, citizenship status, immigration status, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law (each, a “Protected Characteristic”).
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Salary Description
$140,000 - $160,000 CAD Annually + Bonus + Equity
