THE WATERSHED STORY
Explorer John Wesley Powell defined a watershed as “that area of land…within which all living things are inextricably linked by their common water course and where, as humans settled, simple logic demanded that they become part of a community.”
We all share a course - good, bad or transformative - from our customers to our communities, our suppliers to our retailers. And this course we are on does not get better by chance, it gets better by change.
When we quit our jobs to open a distillery, we turned our back on convention, on expectation, on conformity. We traded predictable and paychecks for passion and the pursuit of something more, refusing to believe that how it’s always been done is how it must be done forever more. We made jeans and a t-shirt the uniform of ambition and saw a desire to keep learning as a competitive edge. We took our work seriously, but not ourselves.
For us, success isn’t dressed in a suit and isn’t measured financially but in outcomes/value/impact, for our families, our employees, our customers and our community. We wanted to live in, work in and contribute to the community we grew up in.
We knew that success wouldn’t come overnight or even in a year or two. And it certainly wouldn’t happen by chance. And so at Watershed, we celebrate this common course we’re all on. The pursuit of dreams, the roads less traveled, the changes that help us evolve, achieve and arrive … arrive at a destination we’ll never get to by chance, but by change.