Main Tasks:

• Business Development & Customer Relationship Management 
  • Build and maintain strong relationships with key retail accounts and wholesaler personnel who manage the same retail accounts
  • Identify, prioritize and gain distribution at new retail accounts, especially those that align closely with target demographics 
  • Measure the effectiveness of promotional and other volume driving / activation initiatives and suggest new approaches to overcome obstacles and improve the impact of these initiatives on sales results 
  • Review, evaluate and suggest pricing programs in order to ensure Warsteiner’s competitiveness in the market place. 
  • Continuous Price Monitoring subject to international brand strategies 
  • Identify and communicate to Region/Territory Manager supply chain wholesaler issues at key accounts to ensure proper follow up is performed 
•  Sales Planning & Budget Management 
  • Work with Region Manager to develop retail market plan including sales, distribution and promotional activities
  • Analyze competition, market and consumer trends
  • Identify specific business development opportunities 
  • Monitor budget spending/compliance for both WIA and wholesaler commitments
• Perform Market Activities 
  • Actively work the retail market (on and off-premise) to increase distribution 
  • Perform staff trainings for both retail accounts and appropriate wholesaler employees 
  • Establish strong relationships with key retail accounts 
  • Perform regular store checks/visits 
  • Perform consumer promotions/samplings in accordance to state and Federal laws
  • Ensure key retail accounts have the proper POS materials to best present our brand in compliance with state and Federal laws

Job Requirements:

• A Bachelor’s degree or higher is preferred
• Must reside in the San Francisco, CA area
• A valid driver’s license is required
• Knowledge of and adherence to state & Federal liquor laws required.
• Minimum of three years of consumer product sales experience. Malt beverage industry preferred.
• Strong oral, written and interpersonal communication skills
• Ability to utilize business information and sales reporting tools
• Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution
• Proven track record in building effective relationships with customers and internal associates
• Demonstrated analytical and math skills
• Ability to achieve performance goals with minimum direction and supervision
• Computer literacy with the skill set to use software applications including Microsoft Word and Office, Excel at an advanced level and PowerPoint 
• Willingness to travel up 50% of working time (2 weeks per month)