BevForce
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This National Accounts Mixologist will be the key person for all recipe and drink strategy development for Pernod Ricard USA Corporate, and its National and Regional Chains. This position will be a part of the Trade Advocacy team and includes working with brand teams, field sales/marketing, Channel Shopper team, and the National On-Premise Chains team for all recipe development projects, trends research and analysis, new innovations, and other cocktail/spirits-related requests.
This role will be employed by Sidecar Drinks, Pernod Ricard USA’s Trade Advocacy agency, but will represent Pernod Ricard externally.
WHO ARE WE?
We are Sidecar, a full-service, independent, award-winning creative agency dedicated to drinks.
As the drinks-savvy creative agency, Sidecar has a Trade Advocacy team that works closely with drink brands to recruit and train field team members nationwide. We oversee the growth of these programs, collaborating with the client team and drinks industry partners to increase brand awareness, win over trade, and increase the consumer base for their focus brands, pending brand objectives, goals, and KPIs.
Key Attributes and Skills
- Expertise in Mixology: Have a deep understanding of the spirits industry and the art of cocktail recipe building.
- Trend Awareness: Have a constant pulse on the trends within the spirits and beverage industry and be able to analyze and interpret these trends strategically and practically.
- Relationship Builder: Enjoys driving meaningful collaborations and is a solid team player capable of working collaboratively across various teams and personalities.
- Proactive, Creative Problem-Solver: Exhibits an entrepreneurial and innovative spirit while being fiscally-minded.
- Leadership: Independent and organized, with strong communication skills and a strong presence that engages a room.
Role Responsibilities
- Lead and develop commercial drink strategies for national on-premise chains and channel needs.
- Test new cocktail projects and equipment, and provide consultation of bartender tools and POS.
- Bring relevance of new trends to National Accounts and make them scalable.
- Customize presentations/demos and present them to National Account meetings.
- Serve as the point person for National Accounts to communicate Corporate initiatives and strategies.
- Drive training initiatives for chain customers.
- Be the key contact for brand drink recipe requests.
- Develop field guides that clearly outline the approved drink strategies, recipes, tools, and POS.
- Act as the main ambassador for brand flagship events (e.g. launch events), press engagements, and other media requests as the “face of our brands” across the portfolio.
- Participate in early-stage innovations planning in line with brand plans.
- Learn a lot. But also has a lot of fun. We work in drinks, after all!
Qualifications
- 5+ years of experience in the spirits industry with an emphasis on bartending/mixology and cocktail recipe development.
- Brand Ambassador and/or sales experience in the beverage alcohol industry is a plus.
- 4-year degree preferred.
- In-depth knowledge of distilled spirits.
- Strong knowledge of cocktail-making tools and techniques, beyond standard bar equipment.
- Excellent presentation and communication skills, both oral and written.
- Experience with event coordination and execution.
- A strong self-starter who can manage multiple projects, meet deadlines, and respect commitments.
- Technical proficiency in Excel and PowerPoint.
- Ability to travel (approx. 30% travel).
- A valid US driver’s license and a clean driving record with reliable transportation.
Applicants must be 21+ and legally authorized to work in the U.S. This job has some physical requirements, including carrying and lifting boxes, reaching overhead, bending down, and frequent standing and walking. Normal visual, hearing, and language acuity is required for correspondence and computer usage.
Annual Salary & Compensation
- $85,000 - $95,000 (negotiable based on qualifications and experience)
- Additional compensation: $300/month stipend for misc. job-related costs such as cell phone, internet, car, and gas
Sidecar Benefits
Sidecar offers a competitive compensation package that includes:
• Medical, Dental, Vision, Life Insurance, Short-Term/Long-Term Disability, FSA & HSA
• 401K Matching
• 23 Personal PTO Days plus Paid Holidays
• Paid Sick Time
• Annual bonus based on merit and performance
