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The heart and soul of the Glendalough brand live in the lush wilderness of Wicklow, Ireland. This deep love of nature and appreciation for the beauty and bounty of our environment is critical for a Glendalough Brand Ambassador.
This role is not a typical 9-to-5. This job is for someone who shares in Glendalough’s appreciation for the inspiring wonder of nature and its goal to share that with others. This is an opportunity to represent Glendalough’s premium portfolio of Irish craft spirits and be a critical part of its growth in the US market.
This position will be employed by Sidecar Drinks but will represent Mark Anthony Brands externally. Applicants must reside in the Boston, MA metro area to qualify.
WHO ARE WE?
We are Sidecar, partners to the world’s best drinks brands. We are a full-service creative agency of dedicated drinks marketing specialists, offering our clients an independent, informed, and honest voice as they navigate the world's cluttered back bars and bar carts.
With a range of expertise, including building strategic brand positioning, developing full 360 campaigns, executing design assets, producing unique brand experiences, and running brand advocacy programs, we provide clients with creative solutions that will turn heads and fill glasses.
ATTRIBUTES AND SKILLS OF A GLENDALOUGH BRAND AMBASSADOR:
ATTRIBUTES AND SKILLS OF A GLENDALOUGH BRAND AMBASSADOR:
- An Industry Expert: Is a walking encyclopedia on all things Whisk(e)y and Gin. An authentic expert and influencer amongst key bartenders, customers, media, and consumers alike.
- Skilled Communicator: An eloquent storyteller with excellent verbal and written communication skills. Able to capture the imagination of the audience with compelling narratives and education.
- Social Media Savvy: Is proficient in leveraging digital platforms to create and share engaging content, driving engagement with influencers and the end consumer.
- Relationship Builder: Be naturally well-connected with the cultural curiosity to want to build relationships and drive meaningful collaborations with key trade in your market and beyond
- Entrepreneurial Spirit: Exhibit a creative and innovative mindset, mirroring Glendalough’s thoughtful and handcrafted distilling approach. Be enthusiastic about problem-solving and being resourceful with budgets.
AS THE GLENDALOUGH BRAND AMBASSADOR, YOU WILL…
- Meet program goals and KPIs, which include, but are not limited to, staff trainings, consumer education samplings, social media, high visibility opportunities, and distributor engagement
- Build rapport within the trade community by hosting events, staff trainings, and showing support of key on-premise accounts to ensure our brands stay top of mind
- Execute weekly reporting inclusive of expense reports, post-event recaps, and account audits
- Engage distributor partners to help drive velocity and volume for the brand
- Learn a lot. But also have a lot of fun. We work in drinks after all.
YOU MUST HAVE…
- 5+ years proven experience within the spirits/hospitality industry
- Brand Ambassador and/or bartending experience is a plus!
- In-depth knowledge of the Whisk(e)y and Gin categories
- Significant experience working with digital and social networks
- Proven ability to independently balance multiple projects successfully while maintaining a team-player mentality
- Reliability, punctuality (no tolerance for “no call, no shows”).
- Willingness to travel and work flexible hours, especially evenings and weekends (approx. 30% travel required)
- Valid US driver’s license and a clean driving record with reliable transportation
ANNUAL SALARY:
$70,000-$80,000 (negotiable based on qualifications and experience)
OUR BENEFITS:
Sidecar offers a competitive compensation package that includes Medical, Dental, Vision, Life Insurance, Short-Term/Long-Term Disability, Flexible Spending Account (FSA), Health Savings Account (HSA), 401K Matching, 23 Personal PTO Days, and Paid Sick Time.
As a Brand Ambassador, you will also get a monthly stipend of $500 to cover miscellaneous job-related costs.
Sidecar is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
