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Ryl Tea

Retail Trade Marketing Manager

Morristown, NJ · Posted Apr 23
$80K-100K
Primary Responsibilities
  • Accountable for growing and retaining the brands’ customer base, building brand awareness and loyalty, and supporting product sales within his/her region
  • Execute local events including logistics, planning, and reporting
  • Organize and manage various promotional events such as product launches, tastings, and community outreach initiatives to create brand awareness and engage target consumers
  • Help identify, establish, and nurture relationships with key local partners, such as event venues, retailers, and influencers, to leverage co-marketing opportunities
  • Assist in maintaining retailer marketing calendars and internal trackers with promotional activities and marketing activations to share with the broader organization
  • Liaise with the marketing team to coordinate and then execute all mailings of coupons, swag, and POS materials
  • Manage all inventory of POS and SWAG storage unit, including maintaining and tracking inventory levels, alerting the team when stock is low, and reordering materials as needed
  • Ensure all marketing activities adhere to brand guidelines
  • Work closely with cross-functional teams, including sales, marketing, and operations, to ensure seamless execution of marketing initiatives and alignment with sales objectives
  • Work with the internal team on meeting agenda topics, issue detailed and timely meeting recaps, and manage follow-ups

Required Skills & Abilities
  • Background in marketing, business, communications, or another related field 
  • Strong communication skill
  • CPG or food/beverage experience

‪Required Qualifications
  • Three (3) years of experience in the Non-Alcoholic brands beverage industry
  • High School diploma or GED equivalent.
  • Bachelor’s degree in Sales, Marketing, or related field preferred

Competitive compensation inclusive of base salary and bonus Competitive Benefits package, including:
  • Medical
  • Dental
  • Vision
  • Paid Time Off
  • Holidays
  • Auto Allowance