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Employer

Rip Van Wafels

Industry

Manufacturer

Founded

2012-01-01

About Us
“Rip Van” is a metaphor for change and was inspired by the story of Rip Van Winkle who woke up to a changed world. 

We believe people deserve better. Better means change and our company exists to create that change by inventing better convenient products that are uniquely delicious, healthier and beautifully designed, because convenience is necessary in today’s fast paced world.

The inspiration behind our first product, Rip Van Wafels, was to bring Americans a better indulgent snack, considering the unoriginal and unhealthy options out there. The idea was to create a different snack that has the indulgent taste of a candy bar with the sugar levels of a health bar.

We saw the Dutch “stroopwafel” as the perfect snack to re-invent. It is arguably one of the best tasting treats in the world but like most treats is loaded with sugar, made with poor ingredients and hasn’t changed in the last 200 years. 

Since change is a continuous process, as a company we’re committed to continuously improving our products and launching these improvements every 2 years. So far we’ve launched 3 Rip Van Wafel iterations, reducing sugar levels from 14 to 8-9 grams while improving our ingredient quality and perfecting our signature crispy and chewy texture with preservative free 12 month shelf life. 

Open Positions
Financial Planning & Analysis Manager
Rip Van Wafels - NY
About Rip Van “Inspired to Improve” Rip Van is a food innovation company. We exist to improve busy lives with better convenient products that are uniquely delicious, healthier and beautifully designed. We are committed to improving the ...
Supply Chain Manager
Rip Van Wafels - NY
About Rip VanRip Van is a food innovation company. They exist to improve busy lives with better convenient products that are uniquely delicious, healthier and beautifully designed. They are committed to improving the nutrition, taste, a...
Food Sales Service Manager
Rip Van Wafels - San Francisco CA
About Rip Van “Inspired to Improve” Rip Van is a food innovation company. We exist to improve busy lives with better convenient products that are uniquely delicious, healthier and beautifully designed. We are committed to improving the ...