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Rightrice

Employer

RightRice

Industry

Production and Manufacturing and Supplier

Founded

2019-02-15

About Us
Veggies in the Rice Aisle (that’s Right!).
RightRice® is a breakthrough vegetable rice grain that launched in February 2019, nationwide in Whole Foods and on Amazon, and in June 2019 debuted in the rice aisle in nearly 2,000 Kroger stores and banners. Created by Popchips founder and former CEO Keith Belling, RightRice is leading the creation of a new category of veggie rice in the large, $2 - $3 billion rice industry that has seen limited innovation. RightRice is already getting accolades from consumers, retailers and the media for its new line of flavorful, nutritious products – and is positioned for strong growth, leveraging accelerating health & wellness trends. The Company is focused on both profit and social impact, and recently kicked-off its “Right Mission” initiative by donating 1% of the Company equity to No Kid Hungry to support a partnership aimed at fighting childhood hunger. The Company is well funded and has assembled a small, talented management team along with a team of advisors and investors that includes successful entrepreneurs, industry veterans and notable celebrities. See www.RightRice.com; @RightRice.