· Develop strong relationships with key accounts, individual stores, and buyers
· Participate in developing the strategic marketing plan to grow RNDC’s high-end wine footprint in Alaska
· Present product programs and new products to accounts.
· Conducting consumer events, tastings and wine dinners to introduce and educate target consumers about K&L’s fine wine portfolio.
· Understanding of price book with the ability to suggest buying strategies for retailers.
· Develop innovative programs to capitalize on new opportunities.
· Execution of specific account objectives while monitoring overall brand sales for assigned accounts.
· Monthly calls to top 60 account list, with weekly calls and order development on 35-50%.
· Gain market share of wine by the glass and bottle list in on premise; points of distribution, cold box and where applicable display space in off premise
· Train staff on various aspects of wine & sake
· Outer market visits for staff training & ride withs couple times a year (Fairbanks, SE, Kenai)
· Assist with new account presentations.
· Assist and help facilitate successful supplier ride withs
· Help track critical acclaim and alert sales staff of additional selling tools available (shelf talkers, sell sheets, etc.)
· Perform other duties and projects as assigned from time to time.
Qualifications
· Bachelor’s Degree preferred
· Wine knowledge and a passion for wine
· Certification from a recognized wine organization (CSW, WSET, Court of Masters) preferred
· Must be organized and efficient at completing administrative tasks and meeting deadlines.
· Excellent time management and prioritization skills required.
· Ability to work both independently and within a team to accomplish goals
· Must be able to lift 40 lbs.
· Demonstrated intermediate Microsoft Office skills including Excel, PowerPoint, and Word
· Good driving record
· Knowledge of beverage industry in Alaska preferred.