Prima is a best-in-class, purpose-driven wellness brand dedicated to the everyday pursuit of a life with less stress and more synergy by harnessing the power of whole-plant hemp CBD and functional botanicals. Prima is a science-led, whole body care brand (for skin, body, mind), whose products are made with the highest standards of purity, potency and transparency. Built on a core foundation of sustainability and corporate responsibility, Prima Is certified carbon neutral, certified Plastic Neutral, and a certified B Corps.  Prima is a privately held Public Benefit Corporation (PBC) based in Santa Monica, CA.