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Job Title: Director of Business Development
Location: New York, NY (Hybrid) Salary: $65,000 - $80,000 per year + Commission
About Us
NGP is a leading experiential marketing and event production agency, specializing in innovative brand activations, live experiences, and strategic partnerships. We work with top-tier clients to create unforgettable marketing campaigns that engage audiences and drive brand impact. As we continue to expand, we are seeking a highly motivated Director of Business Development to drive revenue growth and secure new business opportunities.
Role Overview
The Director of Business Development will play a crucial role in growing our agency by identifying and securing new clients, expanding our presence into new markets, and fostering strategic partnerships. Reporting directly to senior leadership, this role requires a strategic thinker with a strong network, sales acumen, and an entrepreneurial mindset.
Key Responsibilities
Business Development (70%)
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Lead the end-to-end sales process, including prospecting, pitching, negotiating, and closing deals. - Drive revenue growth by achieving and exceeding sales targets and key performance indicators (KPIs).
- Develop and execute a business development strategy aligned with company goals.
- Build and maintain relationships with key stakeholders, including brands, agencies, and industry partners.
- Expand our agency services into new markets, identifying emerging opportunities and trends.
- Develop and manage a sales pipeline, tracking leads, opportunities, and progress.
- Manage inbound and proactive pitch opportunities, including RFIs and RFPs.
- Collaborate with internal teams to create compelling proposals, presentations, and case studies.
- Represent New Ground Promotions Corp. at industry events, conferences, and networking functions.
Marketing & Branding (30%)
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Work with leadership to refine our brand positioning and go-to-market strategy. - Develop marketing materials, sales decks, and content to promote our agency’s capabilities.
- Oversee agency marketing initiatives across digital channels, including website, LinkedIn, and other platforms.
- Coordinate speaking engagements, panel discussions, and thought leadership opportunities.
- Assist in managing and optimizing the agency’s presence at industry events and sponsorship opportunities.
Qualifications
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Minimum 5 years of experience in business development, sales, or partnerships within an agency setting, experiential marketing, media, or related industry. - Proven track record of successfully securing and closing new business deals.
- Strong network of industry contacts across brands, agencies, and corporate partners.
- Excellent negotiation, communication, and presentation skills.
- Experience developing and executing sales strategies to expand into new markets.
- Ability to analyze industry trends and translate insights into business opportunities.
- Experience with CRM tools (e.g., Salesforce) to track and manage pipeline.
- Highly motivated, self-starter with an entrepreneurial mindset.
- Ability to travel as needed for client meetings, industry events, and networking opportunities (approximately 15-20%).
Compensation & Benefits
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Base salary: $60,000 - $80,000 per year, based on experience. - Commission structure based on new business secured.
- Opportunity to work with a dynamic and fast-growing agency.
- Hybrid work environment with flexibility.
- Professional development opportunities and industry networking.
- A range of medical, dental, vision, paid time off, sick leave, and range of other benefits are available
If you are a results-driven business development professional with a passion for experiential marketing and event production, we want to hear from you! Apply today to be part of an innovative and growing team at NGP
At NGP, we are a group of people growing together and having fun doing it. We support a diverse and inclusive environment where everyone has a voice to contribute to the team. We value unique insights, respect all backgrounds, and enjoy sharing our experiences.
NGP is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
