MKTG cover image
MKTG logo

MKTG

Director, Sponsorship Consulting

Charlotte, NC · Posted Nov 6
Company Description

MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is "knowing people better than anyone else" and using deep consumer insights to establish powerful connections between sports properties and brands. Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands, and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

Job Description

MKTG Sports + Entertainment is looking for a Director, Sponsorship Consulting to join our team and work with one of our Fortune 500 clients. You will lead clients on best-in-class partnership strategy, activation, rightsholder management, and measurement. Working with clients and partner with teammates to implement branded activation programs.

You will report into the Senior Director, Sponsorship Consulting and this is a hybrid opportunity (2-3 days in our Charlotte office).

Key Responsibilities
  • Develop integrated strategic solutions to client challenges
  • Lead junior teams to ensure flawless activation and deliver client goals
  • Regular communication and collaboration with clients, rightsholders and other client roster agencies to ensure best-in-class solutions
  • Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
  • Maintain oversight on activation programming including overall annual and per-event budgeting
  • Understand project budgets and manage costs while following both client and internal guidelines
  • Moderate travel is required

Qualifications

  • 6+ years of sponsorship/partnership industry experience
  • 5+ years of NFL property experience, working on high-profile sponsorship programs.
  • BA/BS in a Marketing or related
  • Experience working on high-profile sponsorship programs involving properties NASCAR, NBA, MLS, PGA TOUR, NHL, USOC, and MLB (not including sales, operations, or athlete management experience), and high-profile Entertainment properties
  • Craft and present high-level sponsorship concepts to senior client leaders
  • Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions
  • Produce creative solutions to business and marketing challenges facing our clients
  • Contributionto internal activities (team building, events, off-sites)

Additional Information

The anticipated base salary range for this position is $72,960-$105,600. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-CP1 #LI-Hybrid

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.