Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, Cayman Jack and Más+ by Messi™.

Venturers are the frontline innovators for Mark Anthony Ventures, responsible for executing our Innovation Testing Playbook in-market. They gather
critical market intelligence, drive consumer engagement, and ensure seamless execution of brand activations. Acting as both brand builders and
market researchers, Venturers identify opportunities, test and learn, and refine strategies to maximize a brand's impact at retail and with consumers.

Accountabilities:

1. Serve as Innovation Specialists, executing the Test & Learn model for all NTW brands.
2. Target key stores, events, and consumer touchpoints to optimize brand awareness and trial.
3. Flawlessly execute the Innovation Testing Playbook, ensuring data-driven insights inform brand decisions.
4. Act as the eyes and ears of the brand, delivering real-time feedback on consumer response, product performance, and retail execution.
5. Collect and analyze consumer survey data from sampling events to refine marketing strategies.
6. Own the execution of in-market activations, including POS, merchandising, and relationship-building with key retailers and distributor partners.
7. Manage all aspects of event execution, including logistics, product delivery, and branded assets.

Key Metrics & Financial Targets:

1. Volume & Distribution growth for NTW brands
2. Consumer Survey Collection & Market Intelligence insights
3. Execution of weekly sampling events & activations.
4. Store Visits: 10 per week
5. Spend Effectiveness in activations

Own:

Execution of all in-market brand activations, samplings, and consumer engagement strategies.

Influence:

Brand ambassador training, event strategy.

Veto:

Account or event recommendations from wholesalers and the sales team that do not align with the Ventures testing model.

Collaborative Relationships:

1. Ventures Brand Commercialization Team
2. Field Sales Team & Distributor Partners
3. Regional Marketing Team
4. Key Retail Partners

Shared Accountabilities & Support:

1. Brand playbooks, meetings and
2. In Market execution, market tours, consumer research

Key Capabilities:

1. Bachelor's Degree & 1-2 years of field sales, promotional experience, or brand/distributor marketing (preferably in Alc/Bev or CPG).
2. Event execution and product sampling experience required.
3. Strong understanding of the beer, wine, and spirits industry and the 3-tier system.
4. Ability to work nights/weekends and travel frequently.
5. Strong communication, entrepreneurial mindset, and problem-solving skills

Leadership Expectations:

1. Deep curiosity about consumer behavior and market trends.
2. Proactive ownership of brand activations.
3. Strong sense of urgency and executional excellence.
4. Ability to use data-driven insights to refine activation strategies.
5. Collaborative team player with a growth mindset.

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $71,000 to $89,000, based in Colorado
• Bonus plan designed to recognize company performance and individual contributions
• Company matching 401(k) contributions
• Comprehensive health and welfare benefits
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.