BevForce
FoodForce
BeautyForce
HerbForce
PetForce
The role is responsible for managing all aspects of MABI brands in the assigned market as well as oversee and implement distributor planning, programming, and account execution. Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business.
Accountabilities:
Key Metrics & Financial Target (Reflektive):
Own:
Influence:
Veto:
Critical Relationships:
Skills Needed To BE Successful:
Accountabilities:
- Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan associated with WABP. Monitor and analyze assigned territory budgets
- Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
- Team Management: Lead, train and mentor Field Sales Representatives to ensure they meet sales targets.
- Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, and display
Key Metrics & Financial Target (Reflektive):
- Growth is 50%: ABP volume ex-innovation, ABP volume innovation and deliver investment plan
- Execution is 40%: Deliver ABP PODs ex-innovation and Deliver ABP PODs innovation
- Share is 10%: Grow WC share of Seltzer, Grow Mike's share of FMB, Grow Cayman share of FMB, and Grow MABI share of Flavor
Own:
- Sales Targets and Territory Management
- Team performance/Training & Development
- Sales Strategy Execution within their territory
Influence:
- Sales Strategies: They play a key role in developing and implementing sales strategies tailored to their region or territory, considering local market conditions/customers.
Veto:
- Sales Territories: They may have a say in defining or adjusting the sales territories to ensure efficiency and maximize sales potential
Critical Relationships:
- Growth Strategy and Insights Division
- Regional Pricing & Marketing
- Supply Chain & Logistics
- People Operations
- ABP Planning and Incentive Programming
- Territory Budgets
- External Suppliers & Distributors
Skills Needed To BE Successful:
- 5+ years of Sales Experience
- 3+ years' experience with distributors/wholesalers
- 3+ years' experience in beverage category
- Strong Analytical and business acumen
