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ABOUT LOISA:
Hola! We’re Loisa and we’re building the New Latin Kitchen. Launched in 2018, we make upgraded and clean-ingredient Latin cooking essentials, led by our lines of organic seasonings and sauces. We’re here to motivate everyone to enjoy Latin flavors and Latin cooking more often, and after years building a thriving community of customers online, we are now expanding rapidly in retail through key national and natural accounts.
Position Overview:
We are seeking a motivated sales leader to drive the growth of Loisa’s retail presence and drive success once on shelves. The ideal candidate will have a proven track record of scaling brands in national and regional retailers, experience with territory management, field time, trade marketing, category management and sales strategy, plus a love for Latin food & culture. As our first full-time sales hire, this candidate should have the natural ability to manage and motivate a growing team, yet at the same time, an eagerness to roll-up their sleeves and do the necessary work. This is our first full-time sales hire (exciting!) and will report directly to the CEO. The role is hybrid, with in-person offices in New York, NY.
Key Responsibilities:
- Manage and grow the Loisa retail business nationally with an added focus on Northeast and Southeast territories
- Establish, build and manage the day-to-day working relationship with brokers and distributor partners
- Deliver the revenue and profit targets which fuel our growth
- Champion sales fundamentals to optimize our in-store performance
- Partner with our brokers to execute strong Key Account plans and develop plans for delivering against key sales fundamentals objectives
- Own and manage the customer annual sales and trade budgets including setting targets and tracking monthly, quarterly and annual results
- Establish and manage internal tracking tools to manage account-level trade send and performance in partnership with marketing
- Execute against trade programs by working with distributor and retail partners at store level
- Collaborate with full Loisa team on marketing programs to implement at retail
- Coordinate and implement field marketing programs
- Plan, coordinate and lead trade show presence
- Look for new opportunities to grow Loisa in the marketplace across channels
Qualifications:
- 3+ years of experience in CPG categories across a range of sales functions: retail territory management, head-office / key account management, field time, trade marketing, category management and sales strategy
- Experience managing multiple broker partners, sales associates, and store-level programs
- Strong track-record of success and growth-driving wins
- Superior understanding of sales fundamentals and proven experience leveraging them to drive growth
- Strong understanding of the U.S. retail marketplace and diverse channels. In particular, the Northeast and Southeast territories
- Experience in thinking and working cross-functionally
- Proven experience building and nurturing relationships
- Hustle, attitude, grit, positive energy
- Understanding of and passion for Latin food & culture
- Bilingual / fluency in Spanish and English preferred
COMPENSATION:
We offer competitive salary packages, annual bonus and equity compensation opportunities, full health coverage (medical dental, vision), and an unlimited vacation policy.
TO APPLY:
Complete the survey at the link here to submit your resume and provide more context on your interest in this job and being part of the Loisa familia.
As a business motivated by building greater equity, inclusion and representation, we invite individuals of all backgrounds, identities and experiences to apply.
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