The Kush.com Sales Representative's primary responsibility is selling our state compliant portfolio of Drinks and Gummies to Hemp Licensed accounts within our Distributor territory.  Each market is managed through our Saleforce CRM with monthly sales objectives and KPI's established prior to each month.  Your objectives are focused on gaining Availability (opening new accounts and expanding brands within current accounts), Merchandising (shelf space, displays, set standards, POS, digital, samplings and competitive intel), Pricing (compliance with retail targets, competitive intel) and SeedTalent trainings (distributor, customers, staff).  Your KPI's are focused on in-store engagement, data collective, brands per store, re-order rate, distributor engagement and customer management.  You will be provided a roapmap for success and your job will be to execute the plan.

This is a very hard job but the work is fun and fulfilling.  Expectations are high and speed is essential.    We are looking for self motived and objective driven team members who want to make a lasting impact on the cannabis industry.  The opportunity for career growth is unlimited.

Monthly Incentives are paid based on performance.

Market Assessment

The market has shifted again.  The fear of loss has been surpassed by the fear of missing out. Compliance is the new go to category motto and cautiously aggressive is the go to market strategy for mainstream Retailers and Beer/Wine/Spirit distributors .  The seeds we planted back in the “fear of loss” period will still yield long term success but the short term needs have changed.  Southern markets are moving fast with clear regulations.  Northern markets are a patchwork of murky low dose guidance. The needs have shifted from “what should I do” to “how should I do it”?  

State compliance is the cost of entry.  Aggressive pricing, “hot deals” and sampling are the standard. A  Retailer/catalog of brands is inevitable (it’s impossible to control the pace of brand reviews and approval).  Low Dose brands are designed for the future consumer and High Dose brands will remain in the market until they are told to exit.  Retail pricing is dropping.

New Low Dose Consumer adoption remains a challenge. Current High Dose Consumers are not willing to trade down until that is the only option.  Retailers have high expectations for the category and expect a higher return on inventory.  Brands are investing in direct sales teams, branded merchandising (coolers/racks) and not relying on Distributor sales. Distributor margins and terms are holding.  Brands are being squeezed.  In-store execution and consumer education are more important now than ever. 

More CPG beverage processionals are entering the market (investors, owners and operators) and CPG PE groups and Distributors are investing in THC brands.  B/W/S & MSO’s brands are developing and/or buying THC brands.  Global/National beer brands are accelerating NA options (preparing for cannabis “beers”).