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About Us
KRAVE is the original premium meat snack brand, founded in 2010 by Jon Sebastiani who was in search of a better-for-you high-protein snack when training for the NYC Marathon. Unable to find one commercially available among a meat snacks category that was once dominated by conventional brands, KRAVE was founded to modernize the meat snacks category through culinary-inspired flavor profiles, premium protein sources, elevated claims, and a proprietary cook process that results in a distinctly tender eating experience.
Chef’s Cut was similarly an early pioneer within the better-for-you meat snacks category. Founded in 2012 by pro-golfer Dennis Riedel and his Chef looking for a healthy and delicious meat snack to enjoy while out on the golf course. Riedel and Chef scaled the brand from the country club to every major retail channel, on a mission to deliver a ‘steakhouse quality experience, outside of the steakhouse’ at an approachable price point, with its thicker jerky cuts and traditional flavor profiles.
Through acquisition, KRAVE and Chef’s Cut are now jointly owned and operated. The combined portfolio represents premium, ultra-premium, and value segments within the meat snacks category – currently the fastest growing segment within total US snacking. KRAVE and Chef’s Cut’s stick and jerky offerings are available in 25,000+ stores nationwide, with key retailers that include Whole Foods Market, Sprouts, Costco, Albertsons, Kroger, Meijer and more.
Job Description
The Marketing Manager will be a key partner to the leadership team and will be responsible for the implementation of the annual marketing plan for each brand. The Associate Brand Manager will bring a detailed-oriented, execution-focused, and creative mindset to execute against key brand, retail, and innovation initiatives. S/he will thrive in a dynamic and collaborative growth environment and be passionate about better-for-you consumer products. This is a remote role, however with preference for s/he to be based in Austin, TX.
Responsibilities
Oversee packaging workflow from start to finish, including coordinating with freelance designers, collaborating with commercial printers, proofing all packaging, and working closely with the internal operations team to ensure timely product launches.
Support the Sales team by:
- Creating assets for upcoming sales meetings, product launches, and trade shows
- Leading shopper marketing initiatives, including coupon distribution and demo programs
- Support trade show efforts
Assist with brand marketing efforts, including:
- Overseeing owned social media
- Managing daily Instagram and TikTok activities
- Developing and executing monthly content calendar
- Coordinating photoshoots, as needed
- Supporting PR initiatives
- Supporting paid influencer programs and gifting campaigns
- Building brand partnerships
- Collaborate in the creation of the annual brand marketing calendar and budget, ensuring alignment with business goals and objectives.
- Ensure consistent brand representation across owned, earned, and paid channels, maintaining a unified and engaging brand presence.
Requirements
- Self-starter with ability to operate in a fast-moving environment
- Ability to work cross functionally with Sales, Operations, Finance, and Customer Service
- Strong verbal and written communication skills
- Creative thinker and passion for brand marketing
- Bachelor’s degree required
- 4+ years of marketing experience, ideally within CPG startups
- Strong passion for health and wellness
- Self-starter who thrives in a fast-paced environment
- Exceptional project management skills with a keen attention to detail
- Excellent verbal and written communication skills
- Creative thinker with a deep passion for brand marketing
- Ability to collaborate cross-functionally with teams in Sales, Operations, Finance, and Customer Service
