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Basic Function: Plan, develop, and implement Journeyman's social media strategy to improve online presence and digital marketing efforts.
Here’s a peek at what you will receive as a Journeyman employee:
- Outstanding Growth Opportunity!
- Paid Time Off – begins accruing on Day 1
- 401(k) with Employer Match
- Medical Insurance – 30+ hours/week
- Dental, Vision, Life, Supplemental Insurance options – 20+ hours/week
- Free Monthly Bottle of Spirit (21+)
- Unlimited $300 Referral Bonuses
- Loyalty Incentives (ask about our 5-Year Bottle Reward!)
- 25% Employee Discount
- Monthly Founders' Tour with Bill and Johanna Welter
- Annual Employee Putting Competition
- 3 Annual Employee Parties
- Shoes for Crews (Affordable Footwear)
All team members must uphold and embody Journeyman’s Core Values which represent the culture, attitude, and immediate priorities ensuring our cohesion and success.
CORE VALUES
GRIT
- Having a positive attitude that no challenge is too great
- Understanding that goals worth pursuing are never easy; that perseverance, grit, and determination are essential to success
- There is no substitute for grit and putting in the time and effort. Good things will come from those efforts
- 10,000-hour rule. Malcom Gladwell: it takes 10,000 hours of intensive practice to be great
ALWAYS A JOURNEYMAN
- Excellence is a lifelong pursuit and mastery is an illusion
- The joy is in the daily work and pursuit of excellence, not in the final destination
- A focus on continual improvement and doing our best
1st CUSTOMER
- Treating every customer with the mindset that they are the business’s 1st ever customer
- Treating customers with authenticity, kindness, warmth, care, friendliness; engaging, helpful and willing to offer a magical experience
- Clean facilities
- Being available to the customer and timely responses in any capacity
- This mindset extends to our vendors, suppliers, partners, and especially our fellow employees
- Never take the customer or employee for granted
- 362 and 59:59+ We are open to our customers 362 days a year and we set an unwavering standard of serving our customers up till the last closing second 59:59+ and beyond if needed.
AMBASSADOR
- Taking pride and ownership in your work
- Engagement and active participation in your work and company activities
- Being a positive force in the workplace; creating a culture of positivity
- Extending common courtesy to self, employees, vendors, and guests
- Being an evangelist and promoter of the company and brand
Your Focus:
- Content Strategy and Creation - Develop a comprehensive strategy which aligns with business objectives and resonates with target audience.
- Audience Understanding and Segmentation: Conduct thorough audience research to understand Journeyman's target audiences and maximize engagement.
- Data Analysis and Optimization - Implement analytics tools to track key metrics and regularly analyze this data to optimize strategies, refine content, and allocate resources.
Key Responsibilities:
- Create, manage, and publish high-quality content.
- Set goals and create content that engages users and promotes the brand's image.
- Collaborate with Marketing and Product Development teams.
- Collaborate with Writers and Designers.
- Implement SEO best practices.
- Establish and maintain guidelines and standards for content creation.
- Identify target audiences and schedule posts accordingly.
- Respond directly to comments and questions on social media posts.
- Facilitate communication between client and company.
- Organize social media chats.
- Keep up with latest social media trends.
- Analyze data and metrics to create reports on web traffic, user engagement and ROI.
- Monitor and analyze SEO performance.
- Evaluate the performance of campaigns.
Requirements:
- Strategic thinking skills
- Creativity
- Strong analytic skills
- Excellent communication skills
- Problem-solving skills
- Adaptability and openness to learning
- Strong organizational and time management skills
- Technical proficiency
- Interpersonal skills
- Customer-centric mindset
