BevForce
FoodForce
BeautyForce
HerbForce
PetForce
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Evolution Fresh and our joint venture with Sambazon. Bolthouse Farms is the preeminent provider of chilled juice, smoothies, and protein drinks. Evolution Fresh - is the premier, cold-pressed juice brand and maker of the new Real Fruit Soda. Through our integrated partnership with Sambazon we produce and sell their high-quality Açaí beverages.
Formerly known as Bolthouse Farms – Generous Brands was born out of the independence from its carrot operations and is poised to be the “World’s Largest Beverage Start-Up.”
Currently we have 1000 employees located across the country at our hubs/facilities in Bakersfield, CA, Rancho Cucamonga, CA & Chicago, IL.
You can connect with our brands on their socials - Bolthouse Farms (LinkedIn, Instagram and TikTok ) and Evolution Fresh (LinkedIn, Instagram and TikTok).
WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE
The Associate Brand Manager works closely with the Senior Brand Manager in leading the development and implementation of the Evolution Fresh brand and marketing strategy to deliver annual and multi-year revenue targets. This is a general management role, responsible for enhancing brand equity in line with the Evolution Fresh company vision. This position will sit within the Evolution Fresh Brand Team and will be remote, with collaboration sessions in Bakersfield, Rancho Cucamonga, or LA on an as-needed basis.
WHAT WE’RE LOOKING FOR
The job requirements include, but are not limited to the following:
- Strategic Thinking: Contribute to developing comprehensive brand strategy, taking into account consumer, category and market trends. Able to take a general management mindset and confidently present strategic, data-driven recommendations to manager and senior leadership.
- Business Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Develop monthly/quarterly business reviews and ad-hoc analysis.
- Marketing: Manages the briefing & development of digital-first consumer communication plans in collaboration with agencies. Serve as key collaborator in organic social media strategy, working closely with agency partners on content, calendarization, coordinating product shipments, and approvals.
- Channel/Customer Marketing: Understands the business at an account/channel level and collaborates with our retail team to develop custom marketing programs to drive the business in those accounts/channels.
- Project Manager: Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact.
- Budget: Oversee the entire Evolution Fresh marketing budget to ensure we execute our annual plans with excellence while maintaining the financial targets and obligations of the business
MINIMUM QUALIFICATIONS:
- Bachelor’s degree required; MBA preferred
- Minimum 1 year of brand management experience in CPG, or 2+ years consulting experience prior to MBA completion
- A strong analytical mindset and ability to mine data for insights
- Strong project management skills and attention to detail
- Excellent interpersonal communication and team working skills
- Previous experience leading and working on cross-functional teams
- Comfortable working in a fast-paced, fast-changing environment
- Strong written and verbal communication skills, including presenting to senior business leaders
- Proven, reliable work history
ADDITIONAL REQUIRED QUALIFICATIONS:
YOU MIGHT BE A GOOD FIT IF…
- You are an assistant brand manager with experience gained at a CPG company, or are a recent MBA graduate looking for a career in brand management
- You are highly skilled at being agile and can pivot priorities on a dime
- You are a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
- You have a growth mindset, not afraid to ask questions and committed to growth and development.
- You have a consumer-first approach, grounded in a passion and curiosity for consumer insights.
- You are a strong communicator and collaborator who enjoys working with large cross functional teams and agency partners.
- You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.
PREFERRED QUALIFICATIONS:
- MBA preferred
- Consulting background gets bonus points!
- Direct experience in CPG categories is strongly preferred
- Expert in Excel, PowerPoint, Nielsen, Power BI, SPINS, IRI
PHYSICAL DEMANDS:
- Must be able to sit for an extended period of time during work
HOURS & WORKDAYS:
- Monday to Friday, 40-hour work week. Some flex may be required during peak work periods.
WHAT WE OFFER
Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.
- Medical
- Dental
- Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short-Term Disability
- Group Long-Term Disability
- Flexible Spending Accounts
- Employee Assistance Program
- 401(k)
- Paid Time Off
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation to qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com for additional support and guidance.
RECRUITMENT AGENCIES:
Generous Brands does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
