About Us
About Frida:

Based in Miami, Frida – home of Frida Baby and Frida Mom - is a rapidly growing millennial parenting brand of early-childhood and maternity products. With the #1 selling baby healthcare product on Amazon and in 35,000+ retail doors nationwide, Frida is a brand to watch. Frida receives consistent praise from doctors and the press, including Fast Company, Forbes, and Entrepreneur Magazine. In addition, Parents magazine named Frida's CEO one of the top millennial moms to watch and Inc. Magazine recognized her in the Top 100 Female Founders list.

Besides being a company that makes incredible products for parents around the world, we believe in a work hard, play hard mentality. Expect happy hours around our Wynwood neighborhood, weekly yoga on our lovely patio, and team building & family events.