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Company Overview
Dictador is more than a rum—it’s a bold statement of tradition and modernity. A legendary Colombian luxury brand with over 110 years of heritage, Dictador crafts exceptional super-aged rums, including our iconic 12YO and 20YO expressions. Each bottle embodies the art of aging and the vibrant spirit of Colombian craftsmanship, blending timeless techniques with forward-thinking innovation. From the collectible Generations en Lalique series, which merges artisanal spirits with Lalique’s masterful artistry, to our groundbreaking 2 Masters Program, where we partner with iconic distilleries like Hardy Cognac to create rare, cross-continental blends, Dictador redefines luxury in every drop. The future of rum is here with Game Changer Orlinski and collaborations with street art visionaries, pushing boundaries and unlocking the Fine & Rare category for discerning collectors. Whether through our timeless rums or cutting-edge artistry, Dictador stands as a global icon of luxury, innovation, and creativity.
Dictador is more than a rum—it’s a bold statement of tradition and modernity. A legendary Colombian luxury brand with over 110 years of heritage, Dictador crafts exceptional super-aged rums, including our iconic 12YO and 20YO expressions. Each bottle embodies the art of aging and the vibrant spirit of Colombian craftsmanship, blending timeless techniques with forward-thinking innovation. From the collectible Generations en Lalique series, which merges artisanal spirits with Lalique’s masterful artistry, to our groundbreaking 2 Masters Program, where we partner with iconic distilleries like Hardy Cognac to create rare, cross-continental blends, Dictador redefines luxury in every drop. The future of rum is here with Game Changer Orlinski and collaborations with street art visionaries, pushing boundaries and unlocking the Fine & Rare category for discerning collectors. Whether through our timeless rums or cutting-edge artistry, Dictador stands as a global icon of luxury, innovation, and creativity.
Job Overview
We’re looking for a charismatic, connected, and fearless Brand Ambassador to elevate Dictador in New York City and the surrounding area. This is no ordinary role—it’s a chance to pioneer our brand’s presence in one of the world’s most influential markets. As the face of Dictador, you’ll blend entrepreneurial grit with a flair for the exclusive, creating unforgettable experiences that captivate both trade partners and discerning private consumers.
We’re looking for a charismatic, connected, and fearless Brand Ambassador to elevate Dictador in New York City and the surrounding area. This is no ordinary role—it’s a chance to pioneer our brand’s presence in one of the world’s most influential markets. As the face of Dictador, you’ll blend entrepreneurial grit with a flair for the exclusive, creating unforgettable experiences that captivate both trade partners and discerning private consumers.
You’ll thrive on breaking barriers, building relationships, and making our brand synonymous with sophistication and edge. With an innate understanding of upscale culture and a relentless drive to succeed, you’ll represent Dictador with humility and unshakable confidence.
In the First 120 Days
In your first 120 days, your mission is simple yet ambitious: own the New York City market. You’ll secure partnerships with top-tier On & Off premise accounts, drive brand visibility through impactful activations, and ensure Dictador is the must-have name on menus and back-bars.
In your first 120 days, your mission is simple yet ambitious: own the New York City market. You’ll secure partnerships with top-tier On & Off premise accounts, drive brand visibility through impactful activations, and ensure Dictador is the must-have name on menus and back-bars.
Beyond trade, you’ll cultivate an exclusive network of private consumers, offering white-glove experiences that leave an indelible mark. From private tastings to luxury events, you’ll build a following that connects deeply with our story.
By collaborating with distributors and local retailers, you’ll amplify the brand’s message and align market efforts with our strategic vision. Your ability to break through the noise and create meaningful connections will set the stage for sustained growth in this pivotal market.
Key Responsibilities
- Be the Brand: Serve as the polished yet daring face of Dictador Rum, blending expertise with authenticity to captivate trade partners and consumers.
- Engage and Inspire: Build relationships with high-profile clients, tastemakers, and local businesses. Deliver unforgettable, buzz-worthy moments that build loyalty and elevate our reputation.
- Tell the Story: Share Dictador’s heritage and craft through compelling narratives that resonate with diverse audiences—from trade professionals to elite consumers.
- Curate Experiences: Plan and execute exclusive events that align with Dictador’s luxurious image, ensuring each touchpoint reflects our brand’s standards.
- Market Savvy: Dive into insights and trends, using data to inform your strategy and actions. Research, report, and adapt to ensure market success.
- Support Sales: Act as a connector between our brand, trade, and consumers, facilitating orders and fostering long-term relationships.
- Private Concierge: Go above and beyond for private consumers, anticipating their needs, managing special requests, and delivering a tailored luxury experience.
Qualifications
- Deep connections within NYC’s cultural and social scene.
- A balance of humility and boldness—unapologetically authentic yet approachable.
- Masterful storytelling abilities that turn every interaction into a memorable experience.
- Entrepreneurial mindset with a “make it happen” attitude.
- Proven experience in luxury brand representation, lifestyle management, or hospitality roles.
- Polished appearance and demeanor that reflect our upscale brand values.
- Exceptional networking skills with the ability to open doors and close deals.
- Flexibility to work evenings, weekends, and attend high-profile events.
- A bachelor’s degree in Marketing, Communications, or a related field is a bonus.
How to Apply
If you’re ready to bring your sophistication, bold vision, and unstoppable drive to Dictador, we want to hear from you. Submit your resume and a cover letter detailing why you’re the ultimate choice to represent Dictador as our NYC Brand Ambassador.
If you’re ready to bring your sophistication, bold vision, and unstoppable drive to Dictador, we want to hear from you. Submit your resume and a cover letter detailing why you’re the ultimate choice to represent Dictador as our NYC Brand Ambassador.
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