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Job Title: Brand Manager
Department: Marketing
Reports To: Director of Marketing
Status: Full-Time, Exempt
Position Summary
The Brand Manager is a key leader responsible for driving marketing initiatives and ensuring the successful creation and execution of brand strategies that align with Castle & Key Distillery's mission, vision, and goals. This role oversees marketing strategies, cross-functional collaboration, and management of direct reports to elevate the brand's presence and performance in the marketplace.
Essential Responsibilities
Strategic Leadership
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Develop and implement marketing strategies and plans that drive brand awareness and trial, and that stimulate growth in the marketplace. - Create insight-driven, SWOT-informed brand plans that provide solid direction and action plans.
- Express leadership and guidance to cross-functional teams, ensuring collaboration and alignment with overall business objectives.
Executional Excellence
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Oversee the implementation of marketing plans, ensuring timely and effective execution. - Analyze business performance and recommend strategic actions and/or changes to the plan.
- Collaborate frequently with the Sales team to align on objectives and meet market needs.
- Build strong partnerships across all levels including field teams, homeplace, finance and senior management.
- Manage brand expenses, ensuring alignment with established budgets and financial goals.
Management Oversight
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Supervise and provide mentorship to the Associate Brand Manager and Digital Marketing Manager, fostering professional growth and team success. - Establish ‘management routines’ with clear expectations, feedback and action plans.
- Serve as the strategic lead for agency partners, assigning oversight as appropriate.
Other Duties as Assigned
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Support the broader marketing team and company initiatives with flexibility to take on additional responsibilities as needed to achieve organizational goals.
Requirements
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Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. - 5+ years of experience in brand management, marketing, or a related field, with a demonstrated track record of success.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Excellent leadership, communication, and collaboration skills.
- Proven ability to manage budgets and deliver on financial targets.
- Experience working with PR agencies and managing cross-functional teams.
