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Position: Brand Advocate
Location: San Diego, CA
Employment Type: 6 Month Contract
Reports to: Managing Agency and Frey Ranch American Whiskey Sales and Marketing Teams
# of Direct Reports: 0
The Brand Advocate for Frey Ranch American Whiskey is a 6 month contract (with a 6 month extension based on success) position dedicated to brand building, education and supporting volume-driving activities for Frey Ranch. This role will serve to increase brand awareness among trade/consumers, drive trial and advocacy and expand the product footprint in accounts and at events.
Summary
An exciting chance to work with one of the country's most innovative whiskey brands, Frey Ranch American Whiskey. As a Brand Advocate, you'll be trained as a brand expert and will educate bar owners, managers, and bartenders. You'll help increase brand visibility in bars and retail stores, meet distribution goals, and offer customer service and support using the provided tools.
Major Responsibilities/Activities:
Open doors and make an impact on California for Frey Ranch as they enter this exciting state.
Open doors and make an impact on California for Frey Ranch as they enter this exciting state.
Brand and Category Championship
- Serve as brand/category expert.
- Have expert knowledge on competitor brands.
- Provide specific brand expertise in accounts to leverage a brand opportunity.
- Work to find legal, financially efficient ways to host the trade and build advocacy.
Brand, Cocktail and Category Education and Training
- Educate the consumer and trade through direct interaction including:
- Provide brand expertise/training at the distributor and key account level.
- Provide brand education to amplify consumer and trade dinners as well as other educational opportunities.
- Create education opportunities that engage the trade and recruit them as brand evangelists.
Sales Integration
- Open doors for new distribution
- Liaise with the local sales team to help build the brand in target accounts:
- Increase communication and sales by executing tastings, cocktail creation, account consultation, and training as needed.
- Coordinate with local sales and distribution teams to identify and maintain a target account list.
- Present at distributor GSMs and educate distributor staff as needed
Market Activation
- Activities include:
- Trade training, events and programming
- Account support through bar buys and events
- Visibility drivers through menu placements, displays and shelf sets
- Event activation through trade events, consumer events, distributor events and trade shows
- Contribute to national marketing calendar by calling out local events and partnerships that would be beneficial to the brand
Account Integration
- Increase brand footprint in target accounts
- Activities include:
- Increase family of brands footprint by obtaining new points of visibility and usage
- Strengthen category leadership by obtaining menu placements in influential accounts
- Increase communication and sales of our brand
- Support key accounts with the robust program tools provided to you
- Increase in account velocity, visibility, and rate of sale
Financial Responsibility & Administrative Requirements
- Manage market allocated budgets
- Timely submission of required program documents and deliverables
- Timely and accurate submission of all reporting and expenses
Minimum Requirements:
- Must love Whiskey
- Entrepreneurial minded
- Excellent public speaking, presentation and communication skills
- Able to collaborate and develop and maintain effective working relationships with all members of extended sales and brand teams
- Has sound financial skills and experience managing a budget
- Willingness to work unconventional hours (late nights and weekends)
- Shows strong networking skills and ability to build and maintain relationships within accounts, communities and organizations
Essential Physical Functions:
- Strong oral and written communication skills
- Observes associate, customer/member, or supplier behavior
- Enters and locates information on computer
- Creates documents, reports, and event recaps
- Ability to lift and carry weight in excess of 40 lbs.
- Ability to sit/stand for prolonged periods of time
- Ability to pick up and transport Point of Sale (POS), event equipment, and product
Additional Comments:
This is a part-time position based on a 6 month contract with the client, with the possible opportunity to extend. Compensation is both base and bonus based on achievement of program KPIs. The position also has access to budgets to execute effectively in the market.
Additional Attributes for Success in the Position:
- Ability to develop and maintain key channel/customer relationships:
- Ability to develop and maintain lasting relationships with trade and consumer key influencers.
- Motivated by adding value and operates with a high level of energy on outcomes.
- Demonstrates enthusiasm for the organization through commitments and actions.
- Works autonomously and delivers against predetermined brand and program goals.
- Understands consumer targets, sales opportunity by channel and consumer motivations by occasion.
- Practices timeliness for all meetings, is well dressed and prepares for meetings in advance.
- Always practices responsible drinking habits.
About The Managing Agency
Brand Activate specializes in field marketing for the Adult Beverage Industry. Our goal is to create best in class field marketing and event services for our clients. Our extensive experience and in-depth knowledge enable us to achieve our client’s business goals and makes Brand Activate an industry standout. What also makes Brand Activate truly unique is our talent - we attract top talent because we are a boutique marketing agency that values our employees and partners. We treat our teams fairly and equitably, and we work hard to ensure that your passion combined with our leadership translates into success.
About The Whiskey
Frey Ranch American Whiskey is a craft whiskey produced by Frey Ranch Distillery in Fallon, Nevada. The distillery is unique in that it is one of the few in the United States that grows, malts, and distills its grains on-site, maintaining complete control over the production process. Frey Ranch is known for its commitment to sustainability and the use of traditional farming methods. Their whiskey is characterized by rich, complex flavors with notes of caramel, vanilla, and spice, resulting from the careful aging process in charred American oak barrels. The whiskey reflects the quality and heritage of the region's agricultural roots.
Learn more at freyranch.com
