Beverage Testing Institute


Other and Experiential Marketing Agency



About Us
The Beverage Testing Institute (BTI) has been provided the fairest, most consistent reviews of beer, wine, and spirits since 1981. For 39 years BTI has helped hundreds of brands make smart liquid and branding decisions with our reliable, data-driven methodology. 

We provide critical marketing tools to the industry from a foundation of professional organoleptic analysis and expert test design. We analyze thousands of products a year, produce and publish objective, independent reviews, and support our customers with a wide variety of sales tools. 

Our private consulting division helps alcohol beverage producers develop, refine and market their liquids through organoleptic research and analysis, focus groups, and our network of 40k+ beverage producers, marketers, distributors, and sellers.