•       Actively contribute to the development of the brand presence, visibility, and activation in the United Stated – with both customers & consumers - starting with the state of Texas (Houston – Austin – Dallas / Fort Worth)

•       Report to companies’ CEO on KPIs established as well as be in close communication and collaboration with Pernod Ricard brand team managing Suze

•       Visit key retail and On-Premise accounts daily in order to make presentations and placements, work on menu features, educate staff 

•       Create, design and execute trade and end consumers’ activations weekly

•       Educate and support our distributors’ sales teams in order to increase our share of mind for Suze

Activities include :

 

o   Ensure the brand presence in targeted accounts and markets both on and off premise via daily visits, trainings and activations 

o   Develop share of mind within our Distributor’s sales team by implementing trainings and work with

o   Develop close collaborations and network with bartending community in target markets

o   Develop the visibility of the brand through the implementation of Point of Sales Materials provided by Marketing & Trade Marketing departments

o   Identify, organize and execute the brand presence at key trade events (such as BCB, TOTC, cocktail weeks, etc.)

o   Proactively suggest new tools and levers of activations

o   Participate to brand digital activation and strategy

o   Monitor closely the Bitter/Aperitifs category to identify trade and consumer insights

o   Communicate local program spending effectiveness and impact efficiency

o   Help determine the ROI on outlined focused initiatives

 

•       Passionate about the industry, the Bitters’ category and Suze!

•       Great outgoing personality that communicates enthusiasm

•       Independent and self-driven 

•       Ambitious, willing to learn and hard working 

•       Excellent organization and time management skills to meet goals/objectives

•       Bachelor's Degree plus a minimum of 2 years of experience in industry

 About Suze:

Suze is a French iconic bitter aperitif launched in 1889 (at the same time as the Eiffel Tower) made from wild gentian roots. Through the last 134 years, Suze has always been a source of inspiration for bartenders, consumers, or artists alike such as Pablo Picasso, who portrayed a Suze bottle in a high-Cubist collage back in 1912! By 1920, Suze was one of the standard French aperitifs. It remains a landmark in France and French culture today. Suze was acquired by the Pernod company in 1965 and is now part of the Pernod Ricard group. Suze finally became available in the US market in 2012. BCI became the US importer of Suze in July 2021.