BevForce
FoodForce
BeautyForce
HerbForce
PetForce
MARKET MANAGER – LOS ANGELES/CENTRAL COAST ROLE DESCRIPTION
Los Angeles, CA
Posted Feb 25
75,000 - 87,000
Minimum 2 years sales experience with a Distributor or Supplier.
MARKET MANAGER – LOS ANGELES/CENTRAL COAST ROLE DESCRIPTION
MARKET MANAGER – LOS ANGELES/CENTRAL COAST ROLE DESCRIPTION
PRIMARY OBJECTIVE
Achieve growth depletion goals for BBP portfolio with respect to territory focus and budget targets in the territory of Los Angeles and Central Coast Area. (Sales and Commercial Management)
PRIMARY RESPONSIBILITIES
- KPI Management: Day to day account visits, distributor work-withs, customer impressions, Staff Trainings etc. Please see Quarterly KPIs as listed on the BBP Dashboard. Tracked via the BBP Dashboard and Google Calendar management. (Minimum of 15 impressions per week.)
- Develop and execute market-specific strategies and focus within assigned territory, as defined in collaboration with the Regional Manager (Regional Manager – RNDC West) and Director of Sales (DOS - West), to drive growth and maximize account performance.
- Establish market coverage plan to accommodate visits to outlying parts of the territory as needed. (Coordinate with Regional Manager - RNDC West)
- Build long-term, successful relationship with distributor team members in LA/CC - with Director of Sales, Division Managers, District Managers, Assistant Division Managers, and Sales Representatives. Coordinate monthly meetings or calls with Sales Reps and other relevant positions in the territory. (Coordinate with Regional Manager - RNDC West and Director of Sales - West).
- Produce or forward a weekly DOS and DM email communication. (Coordinate with Regional Manager - RNDC West).
- Schedule Friday Meetings with DMs for team sales meetings or GSMs. Minimum of 2-3 meetings per month or 1 GSM. (Coordinate with Regional Manager - RNDC West) (Dashboard)
- Develop relationships with key retail or Off-Premise customers. (Establish a list of 10-15) (Dashboard)
- Develop a relationship with 30+ key customers, as a key account list. Establish the accounts based on volume, or prestige, and market influence. (Coordinate with Regional Manager - RNDC West) (Dashboard)
- Conduct 3-4 Off Premise surveys in General Market of Off-Premise chain accounts.
- Coordinate with Regional Manager - RNDC West and BBP leadership team on scheduling and executing supplier visits. (Tracked by Monthly Tracker and Google calendar)
- Coordinate and plan any distributor trade tastings with Director of Sales - West and Regional Manager - RNDC West.
- Plan to visit ancillary markets and manage market work as coordinated by the Regional Manager - RNDC West and Director of Sales – West, at a minimum of 4x a year.
- Execute against any national account compliance for mandatory and optional placements as coordinated by the Regional Manager - RNDC West, NAM and Director of Sales - West.
- Monitor and report on New Menu Placements, High yield points of distribution, Staff/Commercial trainings, and necessary recaps or follow up. (Dashboard)
- Manage any local POS allocations to achieve maximum exposure.
- Manage Expenses within allocated credit card budget.
- Coordinate with Regional Manager - RNDC West and Director of Sales - West developing consistent and effective dashboard reports.
- Manage KPI expectations: a minimum of 75%-100% execution against sales activities and accounts calls and reporting via dashboard.
MARKET MANAGER – LOS ANGELES/CENTRAL COAST ROLE DESCRIPTION
SECONDARY OBJECTIVE
Grow brand awareness as a marketer, educator and face for the brands in LA and Central Coast. (Marketing and Communication)
INITIATIVES
EDUCATION
- Perform brand education and updates to commercial teams as part of GSMs or local team meetings.
- Assist in both planning and executing the brand focus objectives. (Coordinate with Regional Manager - RNDC West, Director of Marketing and Director of Sales - West.)
- Conduct and execute any regional or national trade-forward educational events within the territory. (Coordinate with Regional Manager - RNDC West, Director of Marketing and Director of Sales - West)
- Execute against any regional or national industry events, seminars or conventions. (Coordinate with Regional Manager - RNDC West, Director of Sales - West, Director of Marketing) (Dashboard)
FACE FOR THE BRANDS
- Coordinate monthly trade interaction including BBP driven events, trade events and distributor tastings.
SOCIAL MEDIA
- Coordinate and execute best practices against posting personally and contributing to BBP national social media profiles in print or digital content.
POS
- Manage and distribute POS as needed for MM and geography prescribed above. Provide feedback to the Marketing team.
- Coordinate with Director of Marketing on any regional press hits, editorial opportunities, or ad placements.
