Position Overview: We are seeking a strategic and results-driven Ecommerce / Growth Marketing Manager to lead our digital marketing initiatives and drive revenue growth for our eMarketplace operations. The ideal candidate will have a strong background in ecommerce strategies, data-driven marketing techniques, customer acquisition tactics, and customer conversion methods. You will play a pivotal role in enhancing our online presence, optimizing customer experiences, and driving revenue through various online channels.

Responsibilities:

1. Ecommerce Strategy and Planning:

·       Develop and implement effective ecommerce strategies to increase online sales, customer engagement, and market share.

·       Analyze market trends, competitor activities, and customer behaviors to identify opportunities for growth and improvement.

·       Collaborate with cross-functional teams to align ecommerce efforts with overall business goals.

2. Online Store Management:

·       Manage the day-to-day operations of the online store, including product listing, pricing, inventory management, and order processing.

·       Ensure product information, images, and descriptions are accurate, compelling, and up to date.

·       Monitor and optimize the online shopping experience to enhance user navigation, search functionality, and checkout processes.

3. Digital Marketing:

·       Plan and execute digital marketing campaigns to drive traffic, conversion, and customer retention.

·       Utilize SEO, SEM, email marketing, social media, and other relevant channels to attract and engage potential customers.

·       Analyze campaign performance metrics and adjust strategies to maximize ROI.

4. Customer Experience Enhancement:

·       Work to enhance the overall online customer experience, addressing any issues related to usability, functionality, or navigation.

·       Collaborate with customer service teams to ensure prompt and effective resolution of customer inquiries, complaints, and feedback.

5. Analytics and Reporting:

·       Utilize data analytics tools to track key performance indicators (KPIs) related to online sales, customer engagement, and website traffic.

·       Generate regular reports to provide insights into ecommerce performance and make data-driven recommendations for improvements.

6. Technology and Platform Management:

·       Stay updated on the latest ecommerce technologies, platforms, and industry best practices.

·       Identify and implement new tools, features, and integrations that can enhance the online shopping experience and streamline operations.

7. Team Collaboration:

·       Collaborate with design, content, and support teams to ensure a cohesive and visually appealing online store presence.

·       Work with external partners, vendors, and service providers to optimize various aspects of the ecommerce ecosystem.

 

8.       Customer Acquisition and Retention:

 

·       Develop and implement strategies to acquire new customers and retain existing ones, focusing on personalized and relevant communication throughout the customer journey.

·       Create targeted campaigns to re-engage past customers and increase repeat purchases.

 

9.       Conversion Rate Optimization (CRO):

 

·       Lead CRO efforts by conducting A/B testing, user experience analysis, and website optimization to improve conversion rates and enhance user experience.

·       Collaborate with design and development teams to implement changes based on testing results.

Qualifications:

·       Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).

·       Proven track record in managing successful ecommerce operations, preferably within a retail or consumer goods environment.

·       Strong understanding of ecommerce platforms, CMS systems, and online payment gateways.

·       Proficiency in digital marketing techniques, including SEO, SEM, email marketing, and social media advertising.

·       Data-driven mindset with the ability to analyze metrics, interpret trends, and make strategic recommendations.

·       Excellent communication skills, both written and verbal.

·       Creative problem-solving abilities and attention to detail.

·       Familiarity with web analytics tools and ecommerce analytics platforms.

·       Experience with A/B testing and conversion rate optimization is a plus.