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Posted June 11th

Area Sales Manager - Southeast

Tampa, Florida

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Vermont Cider Company



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Posted June 11th

Area Sales Manager - Southeast

Tampa, Florida






Full Time

About The Position
Put your leadership, high energy, creativity and strong people skills to work! Vermont Cider Company has an immediate opening for a highly motivated Southeast Area Sales Manager.
The Area Sales Manager (ASM) drives Vermont Cider Company (VCC) performance and achieves plan objectives by providing oversight of distributor management, retail execution, brand performance and development in assigned geographic market. Orlando or Tampa, FL preferred home base.

This position will serve as a direct point of contact for our distributor network, ensuring a focus on VCC volume and distribution goals, distributor and retail execution and leadership. The ASM is responsible for achieving the company’s sales efforts in the market by:

Areas of Responsibilities
  • Providing the drive towards volume, distribution and visibility and ensuring a sustainable and profitable growth.
  • Spending the majority of time working with distributors to build the distribution base both ON and OFF Premise through all levels of the organizations.
  • “Work withs” (wholesaler reps and management), product placement, price management, chain program execution and on-premise promotions.
  • Holding meetings with each distributor to review performance against goals, discuss marketing programs and plans for ongoing execution.
  • Utilize data from in-house systems as well as employ marketing tools to influence distributor focus.
  • Participate in necessary trade events (industry, retail and/or consumer) such as wholesaler conferences, trade shows, events, etc.
  • Monitor assigned budgets to ensure that spending stays within budget and on strategy.
  • Comply with all VCC policies and procedures, ensuring that all activities are conducted within local, state and federal laws.
Administrative and Recapping Support
  • Accountable for Monthly Recap
  • Follow up letters to wholesalers recapping opportunities and results (SWOT)
  • Budget management for individual T&E and sales spend in your areaTime management against wholesalers based on volume and opportunity
Education and Experience:
  • Bachelor's degree or a minimum of 4 years of experience in the beverage industry with DSD and 3 tier understanding
  • Possess the ability to work alone and make sound business decisions
  • A minimum of 5 years of sales experience required
  • Demonstrated ability to coach, train, and motivate others
  • 1-2 years of experience working with P&L and at least 3 years of experience managing budgets is required
  • Driven for results and able to handle complexity and change
  • Propensity to learn
  • Excellent written and verbal communication skills are required to ensure clear and concise communication with management, co-workers and vendors/distributors
  • Computer proficiency in Microsoft Office (Excel, Word, and Power Point)
  • Ability to travel as required
Vermont Cider Company offers competitive wages and an outstanding benefit package including a bonus program, medical, dental, and a 401(k) plan. EOE

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Tampa, Florida
Function Details
  • Reports To Regional Sales Director - Central