We are people for a hire purpose
ForceBrands is the leading specialized recruiting firm for the consumer products industry. Our industry-specific divisions — BevForce, FoodForce, BeautyForce, and HerbForce —help employers connect to world-class talent at all levels.
Josh Wand, Founder & CEO
It all started with a mojito.
I ran a rum company in the early 2000s where I built deep industry relationships from my experiences hiring my team, managing business development, and running a national sales and distribution network.
The idea for ForceBrands can be traced back to the conversations I had in 2006 when I was promoting our brand at the South Beach Food and Wine Festival in Miami. I was making mojitos with my feet in the sand when someone from a champagne company approached me and asked, “I’m looking to hire a Regional Sales Manager; do you know anyone?” It was the question that started it all. A few minutes later, I met someone from a different champagne company who asked me, “I’m interested in changing jobs. Do you know anyone who’s hiring?” And just like that, my professional matchmaking career was born.
It was this simple interaction that cultivated within me a desire to fill a specific need in the market that didn’t exist at the time: high-quality recruiting for the beverage industry. The few recruiting firms that did exist in the space were either traditional agencies with a limited candidate pool or big firms that knew nothing about our specific industry, emerging brands, or entrepreneurial companies. I knew there was a better way to connect great people to great jobs. In 2007, BevForce was launched.
Equal parts expertise and heart.
We set out to build a company that would engage with job seekers and employers in a real way — getting to know their strengths, weaknesses, and goals for the future. From day one, we wanted to collaborate with clients as friends and trusted colleagues in the pursuit of transformational goals. Following the success of BevForce, other forces emerged. We expanded into packaged food with FoodForce. Next, we launched BeautyForce to reflect our increasing presence in beauty, personal care, and wellness. And most recently, we’ve formalized several years of work in cannabis with the official launch of HerbForce.
While the ForceBrands’ portfolio has expanded over the years — creating distinct divisions, each with an intense industry focus — we remain true to our core principles. We approach recruiting through a human lens, recognizing that the connections we’ve established and the relationships we’ve built are the heart of what we do. We’ve always measured our success in clients and candidates who tell us that we’ve changed the trajectory of their lives for the better.
Meet the Team
Executive Recruiter Kevin Kwan
Director of Technology Jessica Viana
Client Strategist Rebecca Fenton
Editorial Manager Anna Johnson
Executive Recruiter Julia Parsons
Digital Account Manager Eden McFadden
Executive Recruiter Dustin Cherry
Client Strategist Karl Schroeder
Chief Financial Officer Sean Conner
Chief Progress Officer Lauren Nitting
Executive Recruiter Ricardo Alvar
Chief Strategy Officer Josh Wand
Founder & Motivator in Chief Megan Aquirre
Executive Recruiter Kalina Napierala
People Process Leader Jennifer Ornivitz
Director, Brand Marketing & Communications Annie Waddill
Salesforce Administrator Melissa Golden
Executive Recruiter Jeff Mejia
Digital Client Strategist Diana Mercer
Client Strategist Simone Schroeder
Digital Account Manager Monica Iglesias
Account Receivables Associate/Payroll Specialist Eva Scofield
Client Strategist Alaina Bavelas
Full Desk Recruiter Ben Weisberg
Client Strategist Adina Rothfeld
Executive Recruiter Paula Schwartz
Executive Recruiter Julie Fabricant
Director, Digital Marketing Olivia Rodriguez
Executive Recruiter Connor MacWilliams
Executive Recruiter Brooke Westley
Executive Recruiter Alexandra Clarke
Executive Recruiter Katie Lynch
Events & Partnerships Manager Mike Sekula
IT Support Lindsay Cachion
Executive Recruiter Devin Penhall
Client Strategist Jennifer Fisher
Executive Recruiter Rachel Doueck
Director of Sales Gary Schneidkraut
Client Strategist Samantha McManus